From：CTECHI GROUP Limited Release time：2019-01-10
Overview：The market demand of lithium battery industry is closely related to the macroeconomic situation. The economic situation affects the investment and consumption capacity of the society, and affects the upstream and downstream of the lithium battery industry. For example, the financial crisis in 2008 has a serious impact on the market of consumer electronic products such as mobile phones and laptops. Therefore, if the macroeconomic situation is not good, the market demand for lithium batteries will be weak and the profit level of the industry will decline.
1. Advantageous Factors
(1) Support of National Industrial Policy
The company's products have been listed in the "Catalogue of Guidance for Industrial Structure Adjustment (2011 edition) Amendment 2013" issued by the Development and Reform Commission and the 2009 Edition "Catalogue of China's High-tech Products" jointly promulgated by the Ministry of Foreign Trade and Economic Cooperation, the Ministry of Finance, the State Administration of Taxation and the General Administration of Customs, which belongs to the industry in the "Twelfth Five-Year Plan for the Development of China's Chemical and Physical One of the development priorities. In addition, the company's downstream electric vehicle industry also belongs to the areas strongly supported by the state. The "Twelfth Five-Year Plan for the Development of National Strategic Emerging Industries" promulgated by the State Council puts forward the target of accumulative production and sales of pure electric vehicles and plug-in hybrid electric vehicles exceeding 5 million vehicles in 2020. The Development Plan of Energy Conservation and New Energy Vehicle Industry (2012-2020), promulgated by the State Council, puts forward that pure electric drive is the main strategic orientation for the development of new energy vehicles and the transformation of the automobile industry, focusing on promoting the industrialization of pure electric vehicles and plug-in hybrid electric vehicles. Therefore, the company's products and development direction are in line with the national industrial policy, and will benefit from the national policy support in the future.
(2) To meet the needs of social development
In the context of energy saving and emission reduction, the development of new energy industry is not only a policy requirement, but also in line with the needs of the market. With the continuous improvement of social environmental protection requirements, the demand for lithium batteries in electric tools, electric bicycles, electric vehicles and other markets will increase significantly. In addition, the development of global information technology and the growth of mobile office demand will further increase people's dependence on portable electronic products. Compared with nickel-hydrogen batteries, lithium batteries are pollution-free, more stable in performance, cheaper in cost and more mature in technology, which meets the needs of social development.
2. Industry-specific Risks
(1) Macroeconomic Fluctuation Risk
The market demand of lithium battery industry is closely related to the macroeconomic situation. The economic situation affects the investment and consumption capacity of the society, and affects the upstream and downstream of the lithium battery industry. For example, the financial crisis in 2008 has a serious impact on the market of consumer electronic products such as mobile phones and laptops. Therefore, if the macroeconomic situation is not good, the market demand for lithium batteries will be weak and the profit level of the industry will decline.
(2) Market Competition Risk
Lithium battery industry has great potential for development. In recent years, new entrants have stepped in through various ways to promote increasingly fierce market competition. Excessive market competition can easily lead to a decline in the average profit level of the industry, or even malicious competition. Therefore, the company must enhance its core competitiveness by strengthening new product development and technological innovation, keeping up with the market development direction.
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